Technology News

In November 2018, Google began to implement a change in how business owners could designate an area of service. Prior to that time, the approach involved using your address as a starting point for the area in which you would provide services. That is, you delivered to or would visit customers who were within a certain amount of distance of your business location. Other than using your physical address as the anchor and stating how far you would travel (40 miles as an example) to help a customer, there was nothing else do to. ... Read More

If you're reasonably up-to-date with the ever-evolving world of SEO, voice search is probably on your radar. But if you're overwhelmed by the emerging field of voice search, you're certainly not alone. Voice search an entirely new beast, with rules all its own. That's why we've compiled all of the best statistics and strategies related to voice search to create this simple, straightforward guide of voice search best practices. Follow all of these rules, and soon Alexa will be quoting your website in search results! ... Read More

Investigating the EU allegations against Google and their approach to displaying their own Google Shopping listings above their competitors in search. ... Read More

When it was revealed last year that Google was using a machine learning tool called RankBrain to contribute to search engine results, it caused somewhat of a commotion in the SEO world because everyone was wondering what type of impact it would have. At present though, the tech industry seems to be focused on machine learning (ML) and bots. ... Read More

An SEO campaign is only as good as the results it brings in, and those results need to be carefully measured and analyzed. Key performance indicators, or KPIs, are the key to guaranteeing top results. ... Read More

​Late last year, Google introduced a level and points-based system to the Local Guides program, which rewarded those who actively contribute to the Maps Community so that they would reach higher levels as they earned more points. ... Read More

Recently, it was reported that Google’s local 3-pack would soon have an advert incorporated into it, which means that it will now become known as the 2-pack. A few other changes will be implemented as well, which will be discussed below. ... Read More

A trends analyst, Gary Illyes, confirmed that Google has made changes with regards to mobile search rankings and mentioned that businesses could expect to see the effects of this in the next few months. ... Read More

If your website contains Flash-based advertisements, you will have until January 2017 to switch those ads to HTML5 in order to comply with new Google rules. ... Read More