Google Search Features

Search engines continually refine the way they display search results. You have noticed that Google in particular makes use of what is known as a featured snippet. Snippets provide readers with a sense of what they will find if they navigate to one of the top ten results associated with their searches. Usually the snippet is created using information from one the sites occupying the second through the tenth result. Some information from the highest ranking result may also be included. For readers, this can make finding the right data all the easier. ... Read More

Have you ever heard of a filter bubble? While the term may be one you’ve never used, the fact is that you are likely in more than one bubble right now. Here’s what you need to know about Google, the filter bubbles it creates, and what you can do to step out of that bubble when you want. ... Read More

Semantics are all about the meaning or the intent behind a word. When you are talking about search engine results, accurately interpreting the intent of the user makes it easier to return relevant results. ... Read More

Marketing experts are urging clients to get cozy with voice search optimization. You already have a little SEO knowledge, but what’s this new approach? And does it really make a difference? Here are some basics about voice SEO that you need to know and put to good use. ... Read More

Investigating the EU allegations against Google and their approach to displaying their own Google Shopping listings above their competitors in search. ... Read More

It's become quite obvious that Google is making use of an algorithm to choose appropriate snippets to feature, which is why SEOs want to know how everything works. How does the search giant choose which one to display? ...​ ... Read More

A trends analyst, Gary Illyes, confirmed that Google has made changes with regards to mobile search rankings and mentioned that businesses could expect to see the effects of this in the next few months. ... Read More