Google Algorithm Updates

​You would have to live under a rock for years not to know that Google updates search algorithms from time to time. Those changes may be major ones or they can be minor tweaks that create new editions or versions of the current algorithm. If you have an online presence that's connected with generating income, you can bet that being aware of those changes matter. ... Read More

Once upon a time, the major search engines offered website owners a simple deal: let us display some of your data and we’ll direct users to your site. That’s the way it was for many years, but everything eventually changes. There are those who believe the enhancements that Google (and subsequently some of the less popular search engines) has implemented in recent years does more to keep users moving through their search results instead of clicking directly through to websites. ... Read More

Google is always on the lookout for ways to deliver faster answers to users and make a little money in the process. One of the ways they are enhancing engine results is with the use of what is called featured snippets. ... Read More

The announcement of any major update by Google is enough to cause concern about page rankings and online reputations. While minor tweaks are happing regularly, it’s the big ones that capture most of the attention. Such is the case with Google’s December 2017 update. Maccabees has been in place long enough now for webmasters and business owners to know if they need to make some changes. Here are some things to look at closely if you want to benefit from this latest update. ... Read More

SEO is more involved than merely including relevant keywords and phrases in web content. One of the more recent innovations to rank your pages higher in search engine results involves the use of artificial intelligence. More specifically, AIO (or Artificial Intelligence Optimization) is creating quite a bit of buzz with website and blog owners. When it comes to AIO, it’s hard to beat what RankBrain has to offer. ... Read More

You’ve heard of Secure Sockets Layer before but perhaps it’s not been all that prominent on your radar. Much of your focus has been on putting together the most user-friendly website that you can. A lot of attention was paid to developing quality content, using the right images and in general making sure the site is informative and easy to navigate. ... Read More

Just about everyone from casual users to business owners know Google is constantly refining algorithms. Now and again, a major update is released that captures attention. The release of Fred in early 2017 has already affected the rankings for a number of web pages. If you haven’t noticed a change in your traffic patterns, hold on. It’s coming. ... Read More

Google has offered consumers the opportunity to review and rate businesses for quite a few years. There’s a good chance you’ve check out the ratings for one or more restaurants, retail stores, and other businesses before you decided to give them a try. In a world where researching first and purchasing later is common, those ratings do matter. ... Read More

After close to two years, the latest Penguin update was rolled out towards the end of September and into the beginning of October. Keep on reading to find a few possible reasons why your site may not have recovered from the latest Penguin updates yet. ... Read More

With Google’s latest Penguin 4.0 update being rolled out fairly recently, many SEO experts and web content developers want to know what sort of effect this algorithm change will have on their online activities in the future. Check this article to find a few of the changes you can expect to see being unrolled in the next few months. ... Read More

If your website contains Flash-based advertisements, you will have until January 2017 to switch those ads to HTML5 in order to comply with new Google rules. ... Read More