Strategy

Your company website is the foundation for cultivating and maintaining a robust Internet presence. It's the one place that you have complete control over the content, how it informs, and what it does in terms of supporting your marketing efforts. Consider your website as the basis for your overall content marketing power. If you do, then it's easy to understand why optimizing every page with responsible and effective SEO is so important. ... Read More

Ask the rank and file business professional about search engine optimization and related online strategies and you'll hear that it's all about ranking. While that's true, there are more elements to address. The goal is to ensure your online presence is a team effort that makes you competitive in more than just high results. All elements must be related and create a cohesive presence, from your YouTube videos to specific blog posts. ... Read More

Almost every business in the world needs to advertise to stay afloat, there's no way around it and it's been true ever since businesses were invented. However, the proper way to advertise has changed with the ages. Never has it been more true than in the past decade or so. ... Read More

Your eCommerce site is doing well, but could things be better? Actually, they could. There are some mistakes you are making with those SEO efforts that are holding the site back. Fortunately, a chance in approach will eliminate them and put your site on the path to greater revenues. Here are five ways to update your effort and make a huge difference. ... Read More

You are about to take the first step toward establishing an online presence for your new business. The first sign you needed to learn a few things was when your web designer mentioned the phrase SEO. ... Read More

How often have you heard or read recently that all the aspects of communication of your company or brand with its customers should be covered under the joint strategy? I bet you already did a tremendous work aligning online public relations, social media, and customer support to share the same values when communicating to existing or potential clients. ... Read More

You created an online presence for your business many years ago. There was a time when your website, the ads you approved, and even the blog posts that you posted seemed to produce quite a few results. Unfortunately the returns they are producing these days are not what they were in the past. Simply put, your SEO efforts are not paying off any longer. What is happening and how can you change that? Here are five possible areas to consider and what you can do about them. ... Read More

The SEO world is a constantly changing environment. Search engines such as Google see constant updates, changes to your strategy need to be evaluated both on-site and off-site, you need to create outreach campaigns, and much more. When implementing changes, you need to focus on quality traffic that will help your brand grow. Consider the tips below when realigning your SEO campaign to better suit the needs of your business. ... Read More

Before you ever talk with a web designer and well before the actual pages are built, you need to think carefully about your search engine optimization strategy. No matter what else you may know about marketing and advertising, taking it online means you have to think about how the major search engines will rank your pages. ... Read More

Anyone who is beginning to explore the potential of search engine optimization will come across references to black hat and white hat SEO strategies. What is not always clear is how a particular strategy falls into a certain category. Here are examples of how one can decide which camp a strategy fits in with more easily. ... Read More

​These days, local search engine optimization (SEO) is essential for attracting new clients and improving the visibility of your brand within your local neighborhood or area. However, many people don't realize that optimizing local business websites involves more than building backlinks, inserting keywords and waiting for customers to find them. ... Read More