Local SEO

Google My Business has been around since 2014 and has grown into a handy tool for many business owners. Designed as a way to provide business owners with more control over what company information displays in search engine results when users type in the exact company name. That includes the name as it appears on Google Maps and also in the local pack that pops up at the top of the search results. ... Read More

In November 2018, Google began to implement a change in how business owners could designate an area of service. Prior to that time, the approach involved using your address as a starting point for the area in which you would provide services. That is, you delivered to or would visit customers who were within a certain amount of distance of your business location. Other than using your physical address as the anchor and stating how far you would travel (40 miles as an example) to help a customer, there was nothing else do to. ... Read More

It’s no secret that Google is the most popular search engine in the world. You already know about resources that help you find popular keywords and key phrases that relate to your industry, but there’s other tools you can use. One of them is Google My Business. ... Read More

Over the past few years, online product and service reviews have become more powerful than ever. Not only do they help consumers determine whether to use a particular company or not; online reviews can even be used to boost ROI substantially. ... Read More

In the following post find some common citation myths that have an effect on a company's local SEO results. ... Read More

​These days, local search engine optimization (SEO) is essential for attracting new clients and improving the visibility of your brand within your local neighborhood or area. However, many people don't realize that optimizing local business websites involves more than building backlinks, inserting keywords and waiting for customers to find them. ... Read More

Recently, it was reported that Google’s local 3-pack would soon have an advert incorporated into it, which means that it will now become known as the 2-pack. A few other changes will be implemented as well, which will be discussed below. ... Read More