Before we jump into the meat of this article, let's start with some essential but straightforward definitions. What is a brand? The traditional interpretation of a brand is a non-generic name of a product produced by a private or public company. ... Read More
The journey to the first page of Google or Bing is a long one, and SEO is the mechanism to move your website to these prime positions. However, SEO is more than just keywords and fresh content; it is an ever-developing and changing set of rules and regulations that requires a site to change with the times. This is why SEO audits are an essential part of any website regular operation. ... Read More
In the search engine optimization (SEO) industry, there lies a misunderstanding of the very concept of the SEO services. There is a disconnect between SEO packages and the actual SEO costs that are associated with the packages. We see SEO packages from hundreds of companies that create and bundle SEO services together to create intro packages, silver packages and gold packages. ... Read More
Few if any were prepared for the advent of COVID-19. That's certainly true for business owners as well as those involved with non-profit entities. The idea of having to curtail operations or close them altogether due to a pandemic is something that no one has had to face for decades. This has led some business owners and others to trim expenses in any way possible, including their online marketing and advertising efforts. ... Read More
If you're a business owner or anyone who's seeking to generate profit via an online presence, search engine optimization is something that you must consider carefully. The fact that you may not know exactly how to prepare and launch any type of SEO campaign should not stand in your way. It's possible to find the right SEO consultant to provide structure to that campaign. ... Read More
Everything about your online presence affects how the major search engines choose to rank your pages. That applies to the home page of your website, your blog posts, your landing pages, and even the social media posts that you set for the search engines to index. The goal is to use the best practices and ensure all the information you have online garners favor from Google and other prominent engines. Without it, people are less likely to find out what a gem of a business you operate. ... Read More
When many people think of search engine optimization, they tend to associate SEO with the text used on websites, blogs, landing pages, and even social media posts. They may even go as far as to consider SEO while naming website pages or coming up with searchable titles for blog posts. One element that sometimes gets overlooked is the images used along with the text. ... Read More
